- Unicorn backpack for kids: Meet the Naturally KIDS unicorn backpack in the bigger Medium size, a great fit from age 3: a roomy kids' backpack with rainbow straps, paired with a soft, cuddly purple plush unicorn with a gold horn, gold ears, and a rainbow mane. The two come as a set โ the plush unicorn sits on the front of the backpack, held by secure Velcro, and lifts off in seconds, so your child can wear the bag and still carry, hug, and snuggle her unicorn whenever she likes. A great gift for girls.
- A unicorn toy girls carry everywhere: Keep the unicorn on for outings, or take it off for playtime, hugs, and bedtime. With soft purple fur, a shiny gold horn, and a rainbow mane, it quickly becomes her favorite stuffed friend and the comfort she reaches for in new places. Most kids' bags are just bags; this one comes with a plush unicorn that becomes a playmate, a bedtime buddy, and a comfort object.
- Size and capacity: This is the Medium size โ about 11.5 ร 10 ร 3.5 inches and 7 liters, roomier than our 4-liter Small โ with an 8-inch plush unicorn on the front. Its main compartment fits a lunch box, snacks, a junior legal folder, and pencils; two inside pockets keep little things in place, and two side pockets hold a water bottle. A name label inside makes it easy to personalize.
- Easy for kids to use: The easy-open zipper is made for kids to open and close on their own, the padded, adjustable rainbow shoulder straps give a comfortable fit and loosen as she grows, and a rainbow top loop handle makes it easy to grab or hang on a hook. The lightweight design is comfortable for kids to wear by themselves.
- Material and care: Built for everyday kid life, the backpack is made of sparkling denim-style canvas fabric that stands up to daily wear, and it is machine washable for easy cleanup. The secure Velcro holds the unicorn through busy days yet releases easily for small hands, and a reflective logo patch on the front adds visibility on walks and outings.
- Safety: Naturally KIDS is made with safety in mind: both the backpack and the removable plush toy are lab tested, with no small parts. Tested to US child safety standards ASTM F963-23, CPSIA and CSPA and the EU toy safety standard EN71, so parents can feel confident about everyday play, carrying, and cuddles.
- Kids' backpack for preschool and travel: The unicorn sparks pretend play and storytelling, then becomes a comforting friend for big moments like starting preschool. Packing and carrying her own roomy backpack helps her feel big, independent, and proud. On outdoor adventures, sleepovers, and road trips, the unicorn keeps her company and entertained on the go.
- Unicorn gifts for girls: Looking for a memorable gift for a girl who loves unicorns? This is it โ a birthday gift, a Christmas or New Year present, or a "just because" gift from parents, grandparents, aunts, and uncles. A favorite among unicorn gifts and unicorn toys for girls, it arrives gift-ready in a kraft box โ two gifts in one box, and a toy that grows with her.
We Believe Parents Know Better Than Marketers How to Care About Kids
Naturally KIDSยฎ is a woman-led family brand founded in 2017, devoted to creating safe and fun products for your children. We custom-design toddler backpacks with removable plush animals, as well as animal-shaped kids' lamps. Our team carefully selects factories and materials safe for both children and the environment. Naturally KIDS strives to provide your kids with remarkable toys to show off and great gift options for parents and grandparents.ย
Being loving parents for our children, we searched for beautiful unicorn and dinosaur toys on the market and faced toys created with the rule of marketing, not care for children. Often, parents are outwitted to buy beautifully crafted photos but not safe and well-made toys.
We genuinely care about children and decided to change the situation. Therefore, we started making our kids' backpacks with plush dinosaur and unicorn toys โ with children and their safety in mind.
Please enjoy Naturally KIDS products that are made to comply with the strict Child Safety Standards: ASTM F963-23, CPSIA, CSPA.
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Naturally KIDSยฎ is a registered trademark of Boris Khodorkovsky.
Frequently asked questions
Best for kids from age 3. Itโs our bigger size โ soft, lightweight, and comfortable for little kids to wear. The adjustable straps help it fit as they grow, and the zipper is easy for little hands to zip and unzip on their own.
Itโs tested to ASTM F963-23 and CPSIA for the US and Canada, and to EN 71 for the UK and EU, so you can feel confident your little one is safe using it every day.
Itโs great for both indoor and outdoor adventuresโdaycare, park days, and travel (car rides, flights, sleepovers). At home, the unicorn plush buddy is a cozy playtime friend and bedtime companion, and the backpack holds their favorite treasures.
Yes. Besides the main zip compartment, this model has 2 small pockets inside, 2 side pockets for a water bottle, a label for your childโs name, and a reflective logo patch. It holds snacks, a water bottle, wipes, a small toy, or a thin book โ plus a small lunch box and a junior legal folder.
Yes โ it's machine washable in cold water, a lifesaver for toddlers and older kids. The removable plush unicorn stays soft and cuddly wash after wash, and the backpack holds its shape.
Customer Reviews
Based on 25 reviews
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B
My 5 year old loves it she keeps her leap frog reader books in it
H
Colors not what we wanted
T
Zipper part broke, but the situation was resolved quickly and my little one is so happy with his new bag! Customer service was great and so friendly. Will purchase again.
A
Other than being quite expensive for what it is, it's super cute, portable, sparkly, and most importantly my 3-year-old loves it! She's so excited to travel now.
S
I bought this for myself I'm 5' 4" and 130 and it works for me to take my bear out an about for adventures and photos
